
EMPLOYER
BRANDING
STIMULATES GROWTH
AWARDED:



Employer Branding Specialists
Industry Experience
EMPLOYER BRANDING IS A REAL SPECIALTY, NOT JUST CONTENT MARKETING
Employer branding is the secret sauce to attracting top talent and building real trust. It shapes your company’s vibe, making people want to be part of something bigger.

SOCIAL MEDIA CONTENT
VIDEO PRODUCTION
SOCIAL MEDIA
VIDEO PRODUCTION
SOCIAL MEDIA CONTENT
VIDEO PRODUCTION
CAMPAIGNS
EMPLOYER BRANDING
EMPLOYER BRANDING
CAMPAIGNS
FROM IDEAS TO EXECUTION, WE'VE GOT YOU COVERED:
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2025
ALL FOR AMSTERDAM
Employer Branding
Always-on Content
UGC / EGC
The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.
2025
ALL FOR AMSTERDAM
Employer Branding
Always-on Content
UGC / EGC
The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.
2025
ALL FOR AMSTERDAM
Employer Branding
Always-on Content
UGC / EGC
The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.
2025
PLUS - WORK LIKE A BOSS
Employer Branding
Career site
Employer Brand Video
Stores buzzing. Young talent flooding in. Plus Supermarket reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2025
PLUS - WORK LIKE A BOSS
Employer Branding
Career site
Employer Brand Video
Stores buzzing. Young talent flooding in. Plus Supermarket reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2025
PLUS - WORK LIKE A BOSS
Employer Branding
Career site
Employer Brand Video
Stores buzzing. Young talent flooding in. Plus Supermarket reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2021-2024
PIZZA MAFIA & INTO SPACE
Employer Branding Strategy
Employer Branding Camapign
FMCG
NYP wanted to become the coolest employer for pizza delivery riders. The campaign, styled after Mocro Maffia, went viral and delivered 4x more applicants.
2021-2024
PIZZA MAFIA & INTO SPACE
Employer Branding Strategy
Employer Branding Camapign
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. Together, those formats pulled in more viewers than the country’s biggest TV titles.
2021-2024
PIZZA MAFIA & INTO SPACE
Employer Branding Strategy
Employer Branding Camapign
FMCG
NYP wanted to become the coolest employer for pizza delivery riders. The campaign, styled after Mocro Maffia, went viral and delivered 4x more applicants.
GOT QUESTIONS?
WE'VE GOT ANSWERS!
What is an EVP and why would you need one?
An EVP; ‘employer value proposition’; is the difference between being ‘just another company’ and becoming the place people genuinely want to work. Without a sharp EVP, every vacature starts sounding the same. ‘Competitive salary’. ‘Great culture’. ‘Ping pong table nobody uses’. With a strong EVP, people immediately understand why your company is different, why talented people choose to join, and why they stick around once the recruiter honeymoon phase wears off.
What's the difference between employer branding and recruitment marketing?
Employer branding builds your reputation as an employer over time. Recruitment marketing turns that reputation into actual applications. One makes people think: ‘that seems like a company I’d love to work for’. The other gets the right people to actually hit ‘apply’. We do both; and make sure they strengthen each other. From always on employer content to targeted recruitment campaigns that attract people who fit your culture, not just your vacature.
Do you also produce employer brand films?
Yes. From an emotional employer brand film that gives you goosebumps to short vacancy ads with real scroll stopping power. We always go for employer brand video that attracts talent and makes employees proud.
Do you offer always on employer content?
Absolutely. One campaign is great, but consistency wins. We build always on employer content programs that keep your employer brand visible on LinkedIn, Instagram, and TikTok, right where your future colleagues are scrolling.
What is an employer visual identity?
Your employer visual identity is how you look and feel as an employer, separate from or as an extension of your corporate identity. Think vacancy templates, social posts, onboarding materials, and events. Consistent, recognizable, attractive.
What does an employer branding agency in Amsterdam actually do?
Preferably more than just redesigning your werken-bij page. As an employer branding agency in Amsterdam, we help you define your employer value proposition, build a distinctive employer brand, and translate it into clear employer brand guidelines and an employer brand book that keeps everyone telling the same story. We can also design and build your career site, produce employer brand films, create vacancy ads, and run always on employer content that keeps your employer brand alive between hiring rounds. Full service; or just the parts you need. Strategy, creation, production, and campaigns; all under one roof.

CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.

CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.

CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.



















