WORK LIKE A BOSS
Background
Recruiting young talent in a crowded market takes guts. For PLUS, we built an employer brand campaign that showed 15–25-year-olds that working at PLUS means real freedom.
Concept & Execution
Research showed young people choose PLUS for freedom. That became the EVP: 'Work Like a Boss.' After strategy sessions, everything was filmed in one shoot day: hero video, TikTok, Snapchat, Meta, YouTube and in-store content. PLUS creators shared their own stories — authentic and on target.
Results
17 million impressions, 4 million video starts, €0.56 cost per click and 5% more new hires. Both applicants and current employees responded with enthusiasm.
EXPLORE MORE WORK
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building. And yes, legend says this wine is so special it’s guarded by the Devil… but the real secret weapon? The marketing; kept safely in our cellar.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building. And yes, legend says this wine is so special it’s guarded by the Devil… but the real secret weapon? The marketing; kept safely in our cellar.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building.
2025
ALLEMAAL VOOR AMSTERDAM
Employer Branding
Always-on Content
UGC / EGC
The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.
2025
ALLEMAAL VOOR AMSTERDAM
Employer Branding
Always-on Content
UGC / EGC
The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.
2025
ALLEMAAL VOOR AMSTERDAM
Employer Branding
Always-on Content
UGC / EGC
The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.
2023-2026
Real cheese come form the Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"real cheese comes from the Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it's their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing. Turn on screen reader support To enable screen reader support, press ⌘+Option+Z To learn about keyboard shortcuts, press ⌘slash
2023-2026
Real cheese come form the Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"real cheese comes from the Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it's their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing. Turn on screen reader support To enable screen reader support, press ⌘+Option+Z To learn about keyboard shortcuts, press ⌘slash
2023-2026
Real cheese come form the Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. We fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch.
ABOUT THIS CASE
SOME TEAMMEMBERS &
THINGS THEY SAY
PLUS isn't just about stacking shelves. It's a place where people take their first steps, grow into bigger roles, or simply enjoy working for years. Telling that story well, that's where the real opportunity is.
Jago
Senior Designer
How I look at Creativity? AI does not dream for us. It expands the limits of what we dare to imagine. Where Art work impressed people before, now it dances with us. See our work for Robin Radar
Jago
Senior Designer
PLUS isn't just about stacking shelves. It's a place where people take their first steps, grow into bigger roles, or simply enjoy working for years. Telling that story well, that's where the real opportunity is.
Jago
Senior Designer
Getting Gen Z excited about a part-time job isn't just about listing the perks. You have to connect it to something they actually care about. That mix of functional and emotional is what makes it land.
Esther
Head of Operations
What I am most proud of? Winning the award 'Best Content Agency' 5 times in a row. It almost makes you believing it too...
Esther
Head of Operations
Getting Gen Z excited about a part-time job isn't just about listing the perks. You have to connect it to something they actually care about. That mix of functional and emotional is what makes it land.
Esther
Head of Operations
CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.
CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.
CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.
